Building software that simplifies life

Software solutions for everyday life

From family coordination to fitness tracking, we build the apps that help you manage what matters most. Simple, powerful, and designed for real people.

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Our Products

A growing suite of apps designed to simplify every part of your daily life.

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Family

Keepsey

The baby book that actually gets finished

A digital baby book and keepsake journal — milestones, growth charts, photos, prompted journaling, and private family sharing. Trust-first: memories stay readable and exportable, free, forever.

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S

Saddlepoint

Criterial property (details pending).

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C
Marketing

Cadio

One AI-native cockpit for every ad channel

A self-serve, AI-native ad-campaign cockpit — create, run, and manage campaigns across Google, Meta, Apple Search Ads and more from one dashboard. Software-only pricing, no cut of ad spend.

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About Criterial

We're a team of builders creating software that simplifies everyday life. From managing your family schedule to tracking your fitness goals, we build the tools you actually need.

People First

Every product we build starts with real people and real problems. We listen, iterate, and deliver solutions that genuinely help.

Simple & Powerful

We believe the best software gets out of your way. Clean interfaces, fast performance, and features that matter.

Privacy & Security

Your data is yours. We build with privacy by design and never compromise on security.

Get in Touch

Have a question or want to learn more? We'd love to hear from you.